Marketing Resources
Practical articles on marketing strategy, clarity, and growth — written for Maine business owners who want results, not noise.
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Most small business owners don’t have a marketing problem. They have a decision-making problem. A vendor calls with a “can’t miss” ad package, a competitor launches a flashy site, someone mentions TikTok at a networking event — and suddenly there’s pressure to do something, even if nobody’s sure what problem that something is supposed to…Read more: The G.R.O.W. Method: How to Plan Marketing Around Your Real Goals
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Ask ten small business owners what they need help with, and most will say some version of “marketing.” A new website. More social posts. Better ads. Rarely does anyone say what they actually need first: clarity about who they serve, why those people choose them, and what a win even looks like. That’s not a…Read more: Clarity Before Action: A Framework for Smarter Marketing Decisions
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Marketers say they waste roughly 1 in 4 dollars on the wrong channels (Rakuten Marketing / eMarketer). For a small business running on a tight budget, that’s not a rounding error — it’s real money, and it tends to leak out in the same handful of places, quarter after quarter. Knowing where it actually goes…Read more: How to Know If Your Marketing Budget Is Being Wasted
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“So you’re like an agency?” It’s the most common question I get, and the honest answer is no — and the difference matters more than it sounds like it should. An agency takes marketing off your plate and runs it for you. A marketing mentor works alongside you so you understand it, make good decisions…Read more: What Is a Marketing Mentor — And Do You Need One?
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Every marketing plan I’ve seen fail didn’t fail in the execution. It failed in the five minutes before anyone opened a laptop — the five minutes where nobody stopped to ask a hard question, because there was a deadline, or a shiny idea, or a competitor who’d just launched something and everyone panicked a little….Read more: The 6 Questions Maine Business Owners Skip Before Marketing
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By the time a marketing plan visibly “fails” — the campaign that fizzled, the website relaunch nobody noticed, the content calendar that quietly stopped in week six — the real failure already happened. It happened in the setup, usually weeks earlier, before a single dollar was spent or a single post went live. Execution just…Read more: Why Your Marketing Isn’t Working (And It’s Not the Agency’s Fault)
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